A very good step for the growth of your video channel is to record a video that is against popular belief. You have to create a video for YouTube that conveys your contrary opinion on an aspect of your niche. For example, you will find many videos on YouTube explaining the art of building links, and at the same time, you will find a video that discloses the drawbacks of backlinks.
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If there is any concept regarding your niche that you believe is wrongly perceived by the majority, then make a video and put out your point in public. Complying with herd opinion is not the best way to create content. If you want to create relevant content and promote it effectively, then you have to think differently.
You will find numerous opinions on YouTube that do not align with your beliefs. So, do not keep the contrary ideology to yourself and let your followers also learn the other side of the coin. Creating such videos carries numerous benefits as well.
Benefits of Videos with a Contrary Opinion
Offers Something Valuable
Recording a video that goes against common wisdom will give you a chance to offer something valuable to your viewers. This video will help people learn the undiscovered elements of the concerned topic. People on YouTube tend to engage with content that is relevant and teaches them something new. This video with a contrary opinion will become your key to reaching and teaching people more effectively.
An Opportunity to Share Your Point of View
There might be various aspects of your niche that you desire to explain from a different perspective. You might see hundreds of videos that go against your belief. You might want to help people understand that the “popular opinion” is wrong. So, instead of keeping this contrary opinion to yourself, create a video and post it on YouTube. This video will allow you to shine, using your knowledge and expertise in your niche. Share your opinion and showcase your understanding of the concept.
Unique and Rare
People can find videos relating to the majority’s opinion everywhere. However, your one-of-a-kind video will help you stand out from the crowd. If there is anything that you want to correct in the popular belief, then do it now. Videos with contrary opinions are rare and will help you grow your audience. Your video will grab attention amid the hundreds of videos all saying the same thing.
Increases Your Visibility
Let’s try an experiment! Search “building links” on YouTube. You will find numerous videos supporting building links. But only one rare video will tell you about the disadvantages of the same. You will be tempted to click on that video because it is different. YouTube knows when your content is unique and appreciated by viewers. As long as you use strategic tags, you will have a better chance of being visible on the first page of YouTube’s search results. People will appreciate your attempt. Thus, through its unique nature, contrary- opinion videos help increase visibility on YouTube.
Do’s and Don’ts
Do Post on YouTube
Once you have created a video with a contrary opinion, post it on YouTube according to your weekly schedule. Always remember that posting according to a pre-determined schedule helps you grow your digital presence. Post when it’s the most beneficial. Post when your followers expect a video.
Don’t Depend on Google Search
Content with contrary opinions does not do well on Google. Posting this video on YouTube will attract eyes and will be beneficial. However, it might not work on search engines like Google that support positive content with popular opinion and popular keywords. So be careful where you post the content.
Do Include Facts
Since you are going against the popular opinion, you have to make the video credible. You have to convince the viewer that your point of view is correct and reliable. The best way to gain trust is to incorporate facts and figures. Do your research and collect facts that support your opinion. Then, present the findings in a simplified manner so that the viewer can easily understand your opinion. Facts will help you create a more trustable video.
Don’t Make Something Just for the Sake of Making It
Sometimes people just make random videos and claim that they have a contrary opinion. This is the wrong way to go about it. You have to create this video only when you think differently and when you have a contrary opinion. Do not form a vague contrary statement and create a video without any foundation. To make viewers believe in your content, you have to understand the subject first. So, don’t just do it for the sake of doing it. First research, then strategize, and then execute.
Do Employ Your Expertise
If you are creating a video that speaks against the majority opinion, it should align with your expertise. You should record such a video only on a familiar topic. If you are confident that your perspective on the given subject is better than what other people interpret, then go ahead and create the video. Your content will be credible only when you have expertise in the area and when you know what you are talking about.
Don’t Go Outside of Your Niche
If you are unsure and do not have expertise in the area, then you might search for another topic. Going outside your niche will just make your content irrelevant for your followers and less credible to viewers. If your niche is fashion, then people are not expecting your opinion on poultry. Your niche is specific to you. You have experience in your niche; you have an authoritative position in your niche. Giving your contrary opinion within your niche will be effective and relevant. It is all about your passion for your niche. If you are passionate, you will know what is right and what is wrong.
Use Well-Researched Keywords
Keywords will help increase the visibility of your video. You have to strategically place popular keywords in the video that is against popular opinion. For example, if building backlinks is a popular keyword in your niche, use it in the title: “Stop building backlinks!” Just remember to include popular keywords in your title, description, and video tags when posting the video. This will help you with Search Engine Optimization (SEO).
Almost everyone has a contrary opinion but only a few dare share it on a public platform. This video will not only help you express yourself, it will also help you grow your channel on YouTube. It’s a simple concept that gives you a chance to showcase your expertise. You can help people discover the undiscovered and ignite their interest for the unpopular side. You can select any topic that you believe is wrongly presented by the majority and present your point of view on the same.
You will offer something valuable that will be visible amid the majority opinion crowd. Just remember to include facts, figures, and your expertise in the video. Try to make people believe what you believe. Try to make people stop committing the mistakes that every other person is making. You can see the examples yourself and find out how such videos work wonders for its pages. With a simple counter-opinion, you can help your viewers learn and help your page grow.
