This is simple. All you have to do is record a video on staple content that you have already posted on your page. However, there is a little twist. Before recording a vague video, find out how your competition creates content related to that topic. Yes, you guessed it right. We are going to conduct a competitive analysis on YouTube. It is always advisable to critically analyze existing content before creating new content.
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Let’s first understand what competitive analysis is and how it will help you. When you conduct competitive analysis, you’re keeping an eye on your competition. In digital terms, you track the content they produce and try to use it to your benefit. Basically, it involves looking for available content on YouTube that aligns with your niche.
You will find numerous advantages from such analysis. The first and the most important is learning from mistakes. While going through the content, write down whatever you feel doesn’t work for them. And also write what does work for them – to add pointers to your strategy. This will help you create relevant and better content. Since you have seen what other people are doing, you will be able to do it in a better way.
Now you have to understand that competitive analysis works differently on YouTube. If we talk about Google, you just search the keywords and see how the leaders and your competition use them. There is not much information available on Google. On the other hand, YouTube allows you to see the number of viewers on a video as well as the number of subscribers on a channel.
This additional data helps you conduct an in-depth analysis with promising results. You will soon discover the importance of viewers and subscribers. YouTube competitive analysis is more than just searching for the existing content on your topic. It helps you gain insight into your niche as well. Let’s find out how to conduct competitive analysis on YouTube.
Steps to Conducting Competitive Analysis on YouTube
Search the Broader Topic
Let’s start with a simple search. Just search your niche on YouTube. For example, let’s say you search for cosmetics. The results will shock you. There are so many videos on cosmetics that you might find yourself lost. From celebrities to multinational cosmetic companies, everyone will have their video sharing a different perspective. You will notice that in today’s age where anyone can create and post a video on YouTube, every niche has evolved as competitive. If you search for any broader term such as cosmetic, fashion, and technology, you will find thousands of videos. So, this first step will give you insight into how competitive your niche is.
Narrow Your Focus
Once you have figured out the depth of your competition, it’s time to focus your energy on narrowing your search. This will help you find the specific topic that will help you grow. There might be millions of videos for cosmetics, but as you narrow down your search, you find less content. When you searched for cosmetics, you found “smoky eye” tutorials, no-makeup looks, models sharing their routine, cosmetics unboxing and reviews videos, and whatnot. So now you have to focus on one small topic under the umbrella of your niche and research it. Let’s say now you search for cosmetic products.
Keep narrowing the search and you might end up finding a specific topic. This step demands thorough research, but it will pay off later.
Look for Relevant Keywords
Now that you have settled on a smaller topic, you should focus on the keywords. Research the keywords related to the topic you selected. This will help you understand the topic better. Popular keywords will also tell you know what people are searching for. For example, in the case of Rodan and Fields, you will find most of viewers searching for “Rodan and Fields lash boost.”
Keywords play a huge role on YouTube. So, during competitive analysis, you should be aware of the popular ones. First, find the relevant keyword and then look at how other people use it.
Keyword search is a crucial step. It will ensure that you are taking aim at the bull’s eye. Yes, you have already narrowed it down to a topic, but there is more to that topic than you can see. In order to know about your topic and its aspects in depth, you need to search for related keywords.
Find and Apply the Formula
After conducting all these searches, we have found one narrow topic, Rodan and Fields lash boost. Now let’s search for this specific topic on YouTube. This is where the statistics of viewers and subscribers come to play.
When you searched for your broad topic in the first step, you found that the top channels had both high-viewer counts and high-subscriber counts. However, when you narrow down and choose a specific long-tail keyword, you might notice a difference between the two. The number of views is different from the number of subscribers.
In the case of Rodan and Fields lash boost, you will find videos with millions of views, which means people are interested in the topic. However, when you read the details about the channels, you will find that the subscriber count is low compared to the viewer count. What does this mean?
This implies that viewers want to know more about the topic, but there is less content on YouTube. Since no or only a few big channels are talking about it, viewers are accessing the content through small channels. This is your gold. This is your final step in competitive analysis of YouTube.
Don’t be confused! You just found the golden formula and now you have to apply it.
Formula = More Views + Smaller Channels + Fewer Quality Content
This formula will help you find a topic that is popular among viewers, but there are only a few quality videos related to it. Now, if your niche is cosmetic and you are planning on recording a video for YouTube, then don’t just take up any topic. First, do a competitive analysis. Find out how others are creating content in your niche. Find out which topic needs the most attention and which topic will be the most beneficial.
A difference in viewer count and subscriber count provides great information. You have to discover that gap and use the data for your benefit. You will learn which channel is expert in handling which topic in your niche and how exactly they are doing it. If a channel’s video regarding a specific topic has millions of views, but the channel is still new and has fewer subscribers, then that topic might be your key. So, remember the formula and use the extra information about viewers and subscribers to your benefit.
Now record the staple video with the correct keywords and wait for the results. Once you know how to conduct a competitive analysis on YouTube and derive constructive results from it, you are ready to create more content. A staple video discussing already posted content could do wonders after the right analysis.
