Let’s promote your site! For any of your posts that seem particularly shareable—especially staple articles and pillar posts – make a Pinterest-style image following this article Learn How to Promote Your Site. Now, add these images to those posts. Then, go on over to Pinterest and pin those posts on a board.
This will be the start of your journey with Pinterest. Pinterest is a search engine that proves to be the most helpful platform for driving traffic to new websites. Promoting your website on Pinterest is beneficial and simple. All you have to do is follow the following tips and then wait for the traffic to come.
Table of Contents
Save this Pin to your Blogging board on Pinterest:
Research Keywords
First, you have to research the popular keywords related to your niche. The process is easy; you won’t need any third-party platform. Just type your field in the Pinterest search bar. The most searched keywords will show in the drop-down menu, and you can click on the most suitable one. Then, at the top of the page, you will be able to see tabs related to the keywords. You can use these tabs as secondary keywords and click on them to dig deeper. You can narrow your search to a very specific topic, or you can just note down the broad ones.
The bonus is that, while researching for popular keywords, you might find new ideas for your blog post.
Make a list of the popular keywords on Pinterest and then head back to your profile. This will help you with Search Engine Optimization (SEO).
Optimize Your Profile
Optimizing your profile will help your page rank higher in the search results. Just incorporate the keywords found in the last step in your profile. You will have a space to write the name and description of your page. For the best results, include the relevant popular keywords in both. You can also display the best pins and boards on your profile so that your viewer doesn’t miss your best content. Using the right keywords will help you reach the right people. You can use competitive keywords along with smaller keywords.
Write Descriptions – (Pin and Board)
This is the second place where keyword research will pay off. Writing descriptions allows the audience to understand your content. If they are looking at a pin without any description, they might interpret it differently. So, description helps you convey your message. Furthermore, this is where you can prompt your viewers to click on the link and go to the blog post. This is also where you can drive traffic to your website. If you add a call to action in the description, then it helps viewer make a decision in your favor.
One more thing to know about pin description is that it appears in two parts. Pinterest allows 500 characters for a pin description. If your description is long, a viewer will have to click “more” to discover the rest. So, keep in mind that you have to include the most important parts right at the start. Plus, add the call to action, such as click on the link, check out the blog, etc. at the beginning. For example, “Having a problem assembling your PC? Then check out the blog to learn how to assemble a personal computer.”
Also, you can use a similar strategy for writing board descriptions. Board descriptions must reflect the aesthetics of the board and a strong reason why the viewer should follow it.
Frame your sentences to incorporate keywords. This will help your pins and boards rank higher when a viewer searches for the keywords. This way, you will be able to reach the relevant audience.
You can also use trending hashtags to boost reach. However, always remember to use a unique hashtag specific to your profile so that you leave an impression on the viewer.
Join Group Boards
Start with your own boards, but also look for group boards that you can join where you can post too. That will get your posts shared faster, speeding up the growth of your site.
Creating your boards using homogenous pins with a theme is essential. However, joining group boards is beneficial. Group boards will have more followers and better reach than your new profile. This will help increase your visibility on Pinterest.
It is easy to join a relevant group board that will help you reach your target audience. Just search for your niche and select the filter for boards. You will be able to see popular group boards with a circle on the bottom left corner filled with multiple profile pictures. Generally, in the board description, you will find the instructions for joining a board. Some boards also have a “request to join” feature, so just click on the “Join” button. It’s advisable to prepare a list of suitable group boards and request to join each one. Some may approve and some might reject. So, prepare a long list so that you are able to join at least five to six group pages.
Share Others as Well
You should also use this Pinterest account to share pins from similar boards on your own board. That will also attract more people to your boards and encourage other Pinterest users to share pins from your board. Audiences appreciate a profile when it does not just promote the owner’s website. If you offer diversity in pins, you will get traffic in return.
Request that Others Share Your Pins
One more advantage of group boards is networking. It allows you to meet people in the same niche as yours. You can share their pins and ask them to share yours. It’s a win-win situation where everyone benefits. When others share your pins on their board, then your reach is widened. So share and request to share.
Pin Everything You Find Worthy
In this step, you should pin all of the posts you think you should pin from the thirty you’ve already written.
Compelling sentences, relevant keywords, and the right boards will help you effectively promote your website on Pinterest. Just increase your visibility through SEO, grab attention through the description, and prompt users to click through the call to action. This is the formula that will help your page grow on Pinterest and eventually drive traffic to your website. Once you have formed your community of followers on Pinterest, you can also form group boards and help newcomers reach their audiences faster. Also, a bonus tip: always try to fit with the aesthetic of the platform that you are using. If you use Pinterest, you might notice that vertical pins look more attractive than horizontal ones.
Once everything is up and running, try to monitor it. You can easily access Pinterest analytics through a business account. You can note what works for you and what doesn’t. Promote the pins that drive traffic the most and edit pins that are not working. Keep monitoring and take action based on the results. A dynamic approach will help you promote your profile and your website better on Pinterest. Your aim should be to create every pin irresistibly. You know the strategy; now, you can efficiently handle your Pinterest for promotions.
