You already know that Pinterest is a great platform for social media marketing. But do you know how to effectively market on Pinterest? You already know that you have to upload pins (images and videos) related to your business. But do you know how to promote those pins?
Promoting pins, reaching a wider audience, and creating conversions are the main objectives of marketing on Pinterest. The description of a pin plays a vital role in its circulation and consideration. Optimizing Pinterest pin descriptions is the key to growing your business through Pinterest.
Remember! In order to grow your business, you need to create gainful pin descriptions. Pin descriptions help you increase visibility, reach a wider audience, persuade people to favor your content, and promote your product. Pinterest drives traffic to your business, and pin descriptions drive traffic to your pins.
Tips For Writing Pin Descriptions
Include Trending Keywords
You are using Pinterest to reach a wider audience. You want your target audience to easily access your pins. But you cannot achieve these targets without using keywords in your pin descriptions. First, you use trending keywords in your pin descriptions, so that whenever a person searches for those keywords, they are able to view your pin. You relate your pin to the demands of your target audience by using keywords.
Keywords are used for Search Engine Optimization. When you use a trending keyword, you take a step forward to widening your reach. A simple keyword can readily increase your pin’s reach and visibility. You have to understand that your pin will be suggested to people only when they search for it. For example, if you are in the healthcare industry and your pin description doesn’t mention ‘healthcare’, then it might be difficult to reach your target audience.
Using keywords is essential and requires research. You have to find the trending keywords before framing your pin descriptions.
How To Find Keywords?
You want to optimize Pinterest SEO, so you have to find the keywords on Pinterest. It wouldn’t be useful to use Google’s trending keywords on Pinterest. Every platform has a different audience with different preferences, leading to different trending keywords. You can find trending Pinterest keywords using the following steps:
1- Go to the search bar on Pinterest and type the domain of your pin. For example, if you are marketing a fashion-related product, then type ‘Fashion’.
2- Now just note down the autocomplete suggestions. For example, you will find Fashion trends, Fashion models, etc.
3- Then click on the most relevant suggestion. For example, if the pin relates to the latest scarf styles, then select ‘Fashion trends’.
4- Now on the top of the screen you will notice various titles related to fashion trends. All these words are your keywords.
5- You can continue to research and click on any one of the titles and then note down the further suggestions.
Pinterest is the best platform for finding those trending Pinterest keywords. You just search for what people search the most and surprise! You will have numerous keywords at your fingertips. It is very simple to find and use keywords in your pin descriptions and it is highly effective. All the time and efforts invested in keywords usage is worth it. The more trending your keyword is, the more people your pin reaches, and the more conversions are created.
Include Few Hashtags
Pinterest SEO has a very interesting approach to hashtags. It generates results for a hashtag search in chronological order. For example, if you search #fashion, then the latest pin with # fashion will be viewed on the top of the list. Thus, it is advisable not to change the hashtags of previous pin descriptions. Just focus on the upcoming pins. Like keywords, hashtags also increase the reach of your pin. Many people tend to search for hashtags rather than keywords. But since hashtags are not the prime SEO concern, you should not use too many hashtags.
How Many Hashtags Are Too Many?
More than 15 hashtags is too many for pin descriptions. When your pin reaches a consumer, he or she examines your pin description and then decides on the action. If your pin description is stuffed with hashtags, the viewer might lose interest, and you might lose a conversion.
How To Find Hashtags?
The steps for finding the trending Pinterest hashtags are similar to finding keywords. The only difference is that you type your domain with a #. For example, you will search #fashion.
Provide Maximum Information
Pinterest allows you to write 500 characters for each pin description. You have to use these in the best possible manner – inform and persuade your audience. You cannot let even a single character to go waste.
To write a successful pin description, you should focus on providing more information through fewer characters. Five hundred words is enough for you to attract and convince your audience. You should highlight the USP (Unique Selling Proposition), features, and benefits of your products. It is also advisable to mention the problem you are addressing. For example, in case of the latest scarf styles you can mention, ‘Are you facing problems in catching up with the changing fashion trends?’
The line of the problem allows the audience to connect with your product and persuade them to take favorable action. Mentioning the essential information will arouse curiosity and create conversions.
Maintain A Natural Tone
Deficit or excess of anything is harmful. You should always employ the ‘enough’ amount of everything, including the keywords. Reaching a wide audience is useless unless your pin appeals to them. A pin description stuffed with keywords leaves an unimpressive impression. You should try to use a natural tone while writing your pin description. You have to give your viewer a reason to click on the link. You cannot expect to attract the consumer through an unnaturally keyword-stuffed description.
A natural tone helps the reader connect with the product and creates the desire to learn more. You have to naturally describe your product, using certain keywords. Your pin description must be effortless to read and understand.
You can easily excel at this by understanding the consumer’s point of view. Try to review your description from your readers’ view and then edit it to adopt a natural tone.
Mention Your Call To Action
One of the purposes of a pin description is to persuade the audience. You have to use the pin descriptions to influence your audience’s decision. You have to convince your audience to decide in your favor. Including a call to action contributes to this purpose.
A call to action is the statement where the writer encourages the reader to take a particular action. When you clearly mention what you need from the reader, then you trigger action and create conversion. For example, you can conclude your pin description by including the call of action – ‘To learn more about scarf trends, click on the link’.
These types of clear and loud statements help initiate a favorable action such as clicking on the link. You can ask your audience to buy the product or just check out the features, etc. You can use a call to action to your benefit in various ways. Calls to action enhance the effectiveness of pin descriptions.
You can easily employ Pinterest and pin descriptions for growing your business. Also, remember to use Social Pug for development. A social sharing plugin is always beneficial in digital marketing. Social Pug offers various kinds of plugins suitable for both mobile phones and desktop devices. You could use these plugins to persuade a reader to click and explore. Social Pug can also be referred to as a symbolic call to action. Social Pug helps you grow your business and develop popularity on Pinterest.
Don’t just describe your pins. Use the pin descriptions to your benefit. Optimize the Pinterest pin descriptions to increase visibility and create conversions. Grow your business by drawing traffic. Pin descriptions are your opportunity to promote your product and persuade the consumer. Follow these tips to carefully outline your strategies for promoting your business through Pinterest.
