To get yourself some easy traffic, you should record videos regarding your recommended gear. This is an important step. People assume that making videos about recommended gear is a very competitive area on YouTube. However, the reality is different.
If you go to YouTube right now and search for videos such as “best motorcycles,” you will find repetitive, poor-quality content. There is very little uniqueness amid the monotone crowd that people might find interesting. So, you have to make your video stand out from the crowd. Let’s see how to record a video about your recommended gear.
Table of Contents
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Step 1- Check Your Recommended Gear Pages
First, you have to select your product. Let’s go through your recommended gear pages, and then we will find something interesting to record. With a critical eye, look over your recommended gear page.
This decision is the first and the most important one. You have to select products that you can deal with nicely. Before making a decision, consider some factors: your knowledge, your audience expectations, your interests, and your targets.
You will be selecting a product to promote through a video on YouTube, so remember to pick the products that you can justify the best. You can just prepare a list of the products you would like to promote from the recommended gear page.
Step 2 - What Product to Promote
Now it’s time to select the product on which your video will focus. The key to a successful video is to make the item from recommended gear list a hero. So, from the list, pick the one that you perceive as the most beneficial.
Step 3 - Record an Interesting Video
You have to record something fresh and unique. Do not get inspired by the already available videos on YouTube and find a new way to present your ideas. Presentation is everything on YouTube. Maybe your points are similar to another existing video, so make your presentation interesting, and people will prefer your video. Now the question is –
How to Make Your Video Interesting
1. Think Differently
Start with ideation. If you are going to record a video on the best piano, then the standard monotonous format won’t work. You have to take the same old title and present it in a new way. Just try to think differently from the crowd and come up with a unique format. For example, you can record the video in the format of a contest among different piano models.
2. Keep It Simple and Helpful
Every video you record is meant to provide something to viewers. If viewers cannot understand your content, they will simply leave. Put yourself in their shoes and then record the video from their perspective. Offer them something they want. Offer them something they will understand.
3. Stay Confident
People will start losing interest in your video if you are not charming. We all know charm comes from confidence. Since you are comfortable with the selected product, it will be easy for you to speak confidently.
4. Talk to Your Audience
When people don’t connect, they don’t trust, and when they don’t trust, they just skip the video. So, the mantra is to make your video interactive. To sound convincing, you have to talk to the audience. Although you won’t be talking to them in real-time, you are acting as if the camera lens is a person. Ask questions like, Did you understand? If not, the next example will make it clear.
If you have a guest in the video, then don’t worry. As long as your content is informative and you both are fun to watch, talking heads will work wonders. However, if you are alone, then treat your audience as your guests.
5. Add Spice to the Thumbnails
A viewer will click on your video only when he or she finds your thumbnail interesting. So, now you have recorded an interesting video. Next, you have to prepare a thumbnail that catches everyone’s attention. This brings us to the next question –
How to Make Your Thumbnail Interesting
Well, it’s pretty simple. Since you have adopted a new way to present the content, you will have no difficulty in preparing an attractive thumbnail. All you have to do is summarize your fresh approach in the thumbnail. For example, say we are making a video on the best piano. Now, instead of just a bland thumbnail with a piano and the title “Which is the best piano?”, let’s try something new. Just sit there with a few piano models and make it look like a contest among the piano models with scoring on a chalkboard. Hide the logo of the best piano and add the copy, “Don’t use the rest. This piano is the winner!”
People will be more attracted to a fact-based piano contest where the host confidently talks to them as like an audience. So, let your thumbnail convey the personality of your content. If you have selected a unique way to present the content, then show it in your thumbnail.
Step 4- Post
Post the video according to your schedule and monitor responses. This is crucial to assess your performance and your content. People on YouTube appreciate quality content. So, post when your followers will be waiting for a video and surprise them with a unique approach.
You can post one thing on YouTube that the majority of people fail to post, that is, quality and interesting content. Anyone can stand up and make a video on the best piano but what matters is how you make the video. Recording video from the recommended gear is important, so you have to take it seriously.
Two Points to Remember While Recording
The Video Should Be Fun Yet Informative
It should be fun to watch, but at the same time, it should provide relevant information to the viewer. If the viewer wants to know which is the best stand-up desk, then tell the viewer. Along with this, answer other questions, such as “Why is it the best? What do the others lack? And will it be the best in the future?” Cover the recommended gear from a 360-degree approach.
The Video Should Be Simple Yet Factual
It is important to convey your message in the simplest way possible. Do not assume that your audience might be aware of everything that you know. You can also take this opportunity to direct your audience to more of your videos. If you use a term that you have explained in length in another video, then prompt your viewers to go and check out the video to understand it better. However, simplicity should not stop you from adding facts and figures. They make your video credible and more convincing, so, in an understandable way, present the facts.
Now you know how to record an interesting video about recommended gear. You can always check out the videos below to learn more about the topic. These simple videos will enhance your presence on YouTube.
