If you are an excellent content creator with generous page views per month but cannot handle the complexities of the ads on your site or want some passive income through the ads on your site, you should look for a programmatic advertising company that can help you accelerate your RPMs (Revenue per Thousand Impressions).
If you are lost, it’s understandable. The market is full of such companies and you can’t go for any random company without doing research first. So, here I am to lighten your burden as I have done extensive research and gathered rich experience in this industry, and with that, I have made a curated list of some companies for you.
Take a tour with me till the end and hike your monthly revenue.
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AdThrive
Our first choice is AdThrive, which aims to help publishers to grow bigger. Many publishers will tell you they were denied access to AdThrive. It’s because they do not meet the traffic or content requirements. AdThrive approves only those sites that have reached 100k+ pageviews per month.
Why We Chose AdThrive
AdThrive is one of the most reliable companies in this market, and it has a massive network. It is also ranked on ComScore as a top 50 digital media property. The team offers world-class experts in programmatic advertising and amazing relationships with the largest brands and advertisers, giving their publishers exclusive access to premium campaigns. In addition, they also help to improve reader experience, overall site health, and much more! They are consistently successful at meeting their clients’ satisfaction and providing fantastic working experience.
On top of that, they send periodical emails to their publishers that detail the overall growth of your site and also provide suggestions or state the required changes that you need to make in order to gear up the RPMs for your site.
What They Could Improve
When you are searching for an ideal company to up RPMs on your site, you are obviously looking for unbiased information. But we have not found out any fault with AdThrive. One thing I could mention is that they should allow in publishers with a lower traffic level. Many brilliant content creators do not reach 100k+ pageviews per month.
This is not a negative mark against the company. We understand why they have this requirement, but it would be nice if there was a better way.
AdThrive and Its Rivals in the Market
This industry is massive so the market is huge with tough competitors. AdThrive is no exception. MediaVine and Google AdSense are AdThrive’s rivals.
The biggest reason for the thumbs up for AdThrive is that it offers its publishers higher earnings per ad than MediaVine. However, MediaVine requires only 50k pageviews per month, which is 50k less than AdThrive. It is rare to see a site doing better on MediaVine than on AdThrive. That does not necessarily make MediaVine a bad option. Both companies are good, but AdThrive is just better.
What about AdThrive or AdSense – which one should you opt for? One plus point for AdSense is that it is free, whereas AdThrive costs money. But apart from this, research shows that you can generate more revenue on AdThrive than on AdSense. This does not necessarily make AdSense a bad choice, though.
Our next choice is Ezoic, an excellent, profitable company, backed by Balderton Capital, the largest investor in the European Union. They earned Google’s 2016 Business Innovation Award for their marvelous impact on publisher revenue.
Unlike AdThrive, Ezoic approves sites that have only 10,000 page views per month. This is beneficial for publishers who have lower traffic but still generate passive income through ads with the help of this platform.
Ezoic’s expert team diligently works 24/7 to improve their services, adapting to a client satisfaction so publishers and website owners develop their digital properties and earn a handsome amount of money. Ezoic is designed in such a way that it helps publishers improve UX and generate more revenue.
A while back, there was controversy regarding Ezoic’s performance as some consumers shared their poor experience with Ezoic. But since then, Ezoic has improved a lot and has hit the market with zeal and brilliance, meeting client satisfaction even stronger than they used to.
Recently, Ezoic started a program for bloggers who are just starting their blogging journey, so there is no stopping you from applying to show their ads. The process is very simple and relatively quick.
What They Could Improve
Since we always try to remain honest and transparent with our readers, I will not hesitate to talk about the less desirable side of Ezoic. I have purposely avoiding using the term “negative” and you will see why below.
One of the biggest problems that I found is in the marketing of their products. Often their clients wonder about or do not understand the pricing of their premium package, the site speed accelerator, or the Ezoic AI, but once it is explained, it becomes crystal clear and also easy. Still, you need an explanation as it is not very intuitive; it can first seem quite complex and beguiling to understand.
Any good thing always comes with competitors and that is different for Ezoic. Ezoic is in competition with many good companies, among which I would like to mention AdSense and AdPushup.
If I only consider the field of earnings, Ezoic is a better option than AdSense as Ezoic is capable of running the highest performing ads on your site from their wide range of networks, and additionally, Ezoic pays per view. The case is not same with AdSense as it runs ads mostly from their Google AdWords program, and viewers need to click on the ads to generate money from there. But again, both are good companies – Ezoic just does better than the other.
Simply put, for me, Ezoic is better than AdPushup as it generates higher revenue, and it has a relatively clean and clear platform for publishers. This does not render AdPushup a bad option. One can always go for it, but after weighing my research and experience, Ezoic seems the better option.
Google AdSense
As you know, we have already mentioned Google AdSense. It is a tough competitor for almost every well-established programmatic advertising company. I don’t need to introduce this company as we are all well aware of Google.
Why Choose Google AdSense
I won’t waste your time by stating the usual, traditional advantages of the services that AdSense provides. Rather, I will brief you about its uniqueness.
The first thing is that, when you use AdSense, you are your own boss. You can block ads you don’t like or find improper for any reason. You can even customize where ads will appear and can also choose the desired one which will be appropriate and suitable for your content.
Secondly, AdSense has the highest network of online advertisers. You can find out who is doing the highest bidding for your ad space and can choose that one. So, the highest paying ads go online only. This helps you generate more revenue than what you can generate from other companies.
Where They Can Improve
Google AdSense has over two million users, and it is an immensely popular platform. Still, one thing that struck me is that it enables you to use only Google ads, which seems monotonous for me. You are not permitted to run ads from any other website other than Google. I totally understand the reason and commercial purpose behind this, but from a user’s perspective, it is a bit boring.
Google AdSense’s Market Rivals
As I have already mentioned, almost all the well-established companies in this field are rivals or competitors of AdSense. But among those, the one worth mentioning is Media.net. Both perform well and both are good in certain niches and both have some drawbacks in certain fields. But as Google has a wider range and network, it seems more convenient than the other. But that does not necessarily make Media.net a less worthy option. It is great, but, for me, AdSense offers a better user experience.
This is my curated list of companies to boost RPMs for your site. I have kept this list short and crisp so that you do not get lost among the crowd of companies. After lots of research and, using my extensive experience in this field, I made this list. Always remember, this list is just a suggestion from us to benefit you. You can always go beyond it.
I hope this article has been beneficial for you. And if you opt for any one of the three, let us know your journey, along with the experience. Till then, stay connected!
