Are you a website owner and do you need to track your users’ behavior? Your wait ends here as I have come with the software Crazy Egg that will benefit you in different ways. Let’s start with Crazy Egg and take a ride with me.
Crazy Egg is an analytical tool and testing platform to improve your website’s conversion rate within 30 days. It is easy and fast to install Crazy egg for your website or application. You need to create an account and login to check the reports generated by Crazy Egg. It was founded in 2006 by Hiten Shah and Neil Patel.
How It Tracks Users?
Online analytics applications offer tracking tools and generate heat maps. These maps are created based on the area where viewers have clicked on your page or website. If you need to track visitors, you can insert the Crazy Egg tracking code (JavaScript code) on your site or the webpage you want to track.
How It Helps Site Owners
The JavaScript code added to the website will help its owners track their user’s behavior. The server of the site owner will generate a report that displays every click their website receives. If you have a WordPress website, Crazy Egg offers a plugin to keep track of a specific page or website. You will learn what areas to pay attention to and focus on those areas where users have clicked on the site.
How Crazy Egg Works on a Website or Application
Installing and operating Crazy Egg is effortless. You can enter the URL of the webpage or site you want to track. It takes a snapshot of the given URL. Many options are provided for tracking your site or page, like providing a description for the device you choose and used for the screenshot, tracking viewers using specific devices or all devices, and the duration of tracking the webpage. Crazy Egg then generates a report of all the information added to the click, like country, type of device used, etc.
How to Install Crazy Egg to Track Your Webpage
Crazy Egg can be installed by adding a JavaScript code to the site’s source code that you want to track. By default, it will track the behavior of your visitors and viewers. The servers will create and generate the report, which can then be viewed in the dashboard of your account. Data can be filtered based on operating systems or search terms, etc.
The Cost of Crazy Egg
The pricing of Crazy Egg starts at $29/month. The editing and A/B testing allow you to benefit from the experiments for improving UX that you have learned. User recordings assist you in following the actual experience of a visitor through your site or application. However, a free version is available.
Which Reports Are Generated?
Crazy Egg generates reports by taking a digital snapshot of the URL or the webpage. The reports make it easier for you to understand and analyze the click behavior of a specific page’s visitors. Each report will provide you with unique and valuable information about the engagement of visitors to your website.
Heat Map
Crazy Egg creates and generates heat maps, the most popular among users. This report tracks the real viewer clicks on your site. Each click carries detailed visitor data, giving you an idea of how your viewers engage with your site. The most popular area, where most of your visitors have clicked, will start glowing. You should pay more attention to those popular areas in order to attract more traffic and improve your website’s conversions.
Scroll Map
Scroll maps generate the actual time visitors and users spend viewing a specific section of your website or webpage. You can add essential content to the area where users are spending more time. The scroll map also gives you information about the length of time a user has scrolled your webpage. This information will help you work in a particular area to hold your user by adding more important content according to visitor behavior.
Overlay
The colored markers are used by overlay maps to retrieve the details about a specific section. You can select the color marker to visualize particular sections of your site. For instance, the blue color marker will be the area where there are fewer clicks. The information provided by overlay is not as detailed compared to other reports. However, these reports are good for visualizing popular or weak areas or pages of your site.
Confetti
The confetti report provides more information than any other report. It is a map to visualize the popular sections of your webpage or site. The report consists of categories of referrals, country, the device used by viewers, etc. You can select a specific category to see information about all the users who clicked through that category. It also helps define your variables and enables you to categorize the clicks in the format you require. Also, the confetti report will help you learn the origin of a click, guiding you to work on that section to bring more traffic and revenue.
Does It Violate Privacy?
Crazy Egg has control over the information collected when a user visits their website. They are not the controller of the client’s visitor information. Clients who use their application are the controllers of the information the website collects from visitors. However, Crazy Egg may use views and visitor information related to their device, referral, and the information provided with the registration of the client. It can be used to authenticate client access when they visited the Crazy Egg website or for any services, and when they processed client purchase requests, etc. They can also use this information to gain insight on how clients engage and use their site. Crazy Egg can also contact their clients about information, services, or any available offers, etc.
With Crazy Egg, you can make your website better and attract more traffic. It is an instant service to help you understand how to get more traffic and improve the conversion rate of your website or application.
I hope you have enjoyed the article.
